Project Brief:
Design a Point-of-Sale (PoS) & merchandising systems for installation in hypermarkets & Supermarkets to display products of Unilever for Unilever Company.
The concern of the use of merchandising system in hypermarkets & supermarkets are that it often get used for a short period of time (longest use would have been a week) and gets thrown away after the use. So it needed to be easy to assemble, disassemble and recyclable or reusable after its usage.
It was Knorr and Lynx product that will be displayed onto this merchandising system.
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However, these two products have different characteristics, shapes and sizes, but Unilever's requirement was to design a merchandising system that could work for both of these product to use for different days (e.g. Monday: Knorr, Wednesday: Lynx).
LAYPLAY
This was my initial idea to provide eye-catching free standing unit considering about easy assembling, change of brands and recycling issue.
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